With 1.18 billion websites worldwide, it is now more difficult than ever to appear on Google’s first page.
The daily content is published on a number of websites, although they do not appear on Google’s first few pages. Since this is bad for business, their owners are concerned.
If this describes you, it’s possible that you’re not using SEO-recommended practices to help your website rank highly. Your website’s visibility depends heavily on following SEO best practices.
The time has come to learn about and put SEO best practices to use, especially if you’ve been found on the 17th page of Google for the terms your website ranks for.
Learn more about the 6 top SEO techniques and how they can help.
Let Your Content match Search Intent
When you have a basic understanding of SEO and are aware of the keywords you want to rank for, it’s a fantastic idea to start considering search intent.
Every search query is driven by search intent. Google’s first aim is to comprehend and fulfil users’ search intentions. Pages that appear on Google’s first page all adhere to its standards for search intent.
Take a look at the “how to make pancakes” search results, for instance.
The top search results are not pancake-selling e-commerce pages, but rather blog pieces or videos. Google is aware that users who conduct this particular search are trying to learn, not to purchase.
On the other side, eCommerce pages come up as the top search results for queries like “purchase pancakes.” Google is aware that individuals are in the buying mood in this instance. As a result, there are no links to recipes for oatmeal cookies in the top results.
Because of this, you must comprehend the idea of search intent and provide content that is in line with user intent in order to rank your pages on Google’s first page.
Four common forms of search intent are as follows:
Informational: Searches with an informational intent are those in which the user is looking for specific information. A straightforward query like “what’s the traffic situation today?” can get responses right away, whereas a complex query like “best marketing techniques” necessitates a more thorough explanation.
Navigation: In this situation, the user is trying to find a specific website or programme. “Grammarly login,” “Ahrefs,” and “CoSchedule” are a few typical examples of navigational queries.
Commercial: When a user is looking for a certain product but hasn’t made up their mind yet, their search has a commercial intent. Examples of commercial searches include “best travel agency” and “best SEO agency.”
Transactional: The goal here is to make a purchase. The searcher is already committed to purchasing a particular commodity or device. Examples include queries like “purchase lingerie,” “buy iPhone 13,” and “buy Bugatti Veyron.”
One essential component of SEO best practices is to keep the search intent in mind. It is important, especially when developing web content for your website.
Your Title Tag and Meta Description must be compelling
Two of the most significant meta tags on your page are the page title and meta description. Let’s start with title tags.
In search results, title tags are clickable headlines. From the standpoint of SEO, they are essential.
The user must quickly understand the substance of their search and how it relates to their search queries, so titles are crucial. almost always It is the primary factor considered while choosing which result to click on. Use excellent title tags on your web pages as a result.
Typically. Google displays the first 50–60 characters of a title. Google will display the full title to your page as long as you keep your title tag under 60 characters.
When creating title tags, ensure you:
- Include your target keywords
- Write a title that matches search intent
- Avoid creating duplicate title tags
- Avoid keyword stuffing
- Keep it descriptive but concise
The meta description is important. It is a succinct description of a web page that appears underneath the title tag on a search engine results page (SERP).
Meta descriptions don’t directly affect search engine results pages. They can, however, affect click-through rates.
Google only displays 155–160 characters in meta descriptions. Make sure to accurately summarise your material while adhering to the 160-character limit.
Optimize Your Images
Images are essential for enhancing users’ experiences on your site. You probably spend a significant amount of time choosing the ideal photos to improve your blog posts, product pages, and other crucial pages on your website.
But do you devote the same amount of work to website image optimization? Images can help your site’s overall SEO and increase organic traffic when handled properly. The four actions listed below can help you optimise your photos.
When optimising your photos, you should pick the optimal file format, compress them to speed up the loading of your page, and add ALT text to the images to make them more accessible on the web.
Optimize Your Page Speed
A lot of users will be impatient with your website if it loads slowly, and your rankings may suffer as a result.
You can check your page speed using a number of free tools, including Google’s own PageSpeed Insights. On Semrush, you can find information on how to raise your PageSpeed Insights score.
GTMetrix is the application I advise using for this task. This free tool offers an analysis of your page performance and suggestions for actions you can take to decrease load times.
You can increase your page speed by compressing your images. It’s going to load at the speed of light.
Also, to increase page load speed, you can:
- Enable browser caching
- Delete unnecessary plugins
- Reduce server response time
- Reduce the number of redirects
Build an Internal Linking Structure
For your website to have a clear hierarchy of information, internal connections are essential. Additionally, it aids Google in better comprehending the information on your page.
Internal links have the power to improve your rankings when utilised properly.
Internal linking has been employed by several businesses to improve their rating. And you can.
It is suggested that you add internal links from your website’s high-ranking pages to the sites that want improvement.
Additionally, you can use tools like Ahrefs and SEMrush to find and correct broken internal links on your website.
Finding issues with your site’s internal link structure can be incredibly helpful with Semrush’s Site Audit tool’s Internal Linking Report.