Mobile app stores make it challenging for users to discover new apps, which is one reason for all this consolidation. Even when your friend recommends a specific program and you are certain of what you want. You still have to sift through imitations and blatant fakes to find it.
Another reason why people aren’t downloading new apps is that it takes time and uses data from your plan. Staying in the Facebook app and doing our tasks there is simpler.
As a result, 50 minutes per day on average is spent using Facebook by 1.65 billion users each month. Additionally, Facebook usage is continuously increasing and displacing other programs.
Examples of popular apps from the last few years are hard to come by. Snapchat, which recently overtook Twitter in daily usage, is the best example of a disruptive newcomer not supported by a major organization.
In 2014, Facebook made an attempt to acquire Snapchat, but Snapchat rejected its $3 billion offer.
Few other young businesses that I am aware of would have the guts to decline such an offer. When Google made a $6 billion takeover offer to Groupon in 2012, Groupon declined it, and less than a year later, the company’s board ousted the CEO.
What about apps made by other significant businesses?
Apple might seem to have the most well-known apps. Since the iPhone accounts for 50% of US smartphone sales.
However, only Apple Music, released last summer after a significant marketing effort, made it into Nielsen’s top 10.
Apple Music’s numbers aren’t so great when it comes to customers paying to use it after their trial period ends. The music won’t likely be the most popular app in the coming year.
Apple has a tonne of popular apps, but many of them are. So because they come standard with iOS and are closely connected with services like Siri. But none of these apps come close to being as well-known as Google and Facebook’s flagship programs.
Other apps on your phone most likely include practical ones that act as gateways to services like Amazon, Netflix, and Uber. Additionally, you might have a few applications from banks, airlines, supermarkets, and other conventional companies that offer incentives for you to download their applications.
That’s pretty much it for mobile apps at this point.
But hold on. We’re overlooking the Google Play and Apple App Stores’ true source of revenue.
Games account for about 80% of mobile app income.
App store income is dominated by mobile games. They most likely will keep doing it.
However, games are also a winner-takes-all scenario, just like non-game apps. The average mobile game only makes around $3,000, which is not enough to cover the costs of creation.
What about the unquestionable triumphs? What about Pokémon Go, the 2016 hit game?
Pokémon Go, however, is based on intellectual property that belongs to Nintendo, a 127-year-old international firm that is unquestionably not an independent game developer.
Additionally, Niantic, a partly subsidiary of — you guessed it — Google created the Pokémon Go game itself.
That’s true, even if Pokémon Go had been a top app in 2016, the fact that Google and Facebook dominate the mobile app market would still stand.
Top Applications Owned by Facebook
The top applications owned by Facebook are as follows:
| Facebook app. | February 4, 2004 |
| GIPHY | February 2013 |
| October 6, 2010 | |
| February 2009 | |
| Messenger | August 9, 2011 |
So, these were the top applications owned by Facebook.
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Are smartphone apps now obsolete?
I’m going to hold off on concluding that native apps are doomed for a moment.
It probably still makes sense to invest in creating quality mobile apps if you happen to run a big business with millions of clients. You can persuade at least some of your clients to use these applications, and they could find them useful enough to make the effort worthwhile.
However, I would advise moving with mobile app development with extreme caution if you’re a startup or developer trying to actually create a user base and make money.
It is less expensive and simpler to produce products and get customers to the web. In addition, you won’t have to depend on the whims of others there.
You may use tools like Cordova or React Native to build mobile apps more quickly and affordably. By using these, you may postpone learning platform-specific languages and frameworks or hiring specialized iOS and Android developers until after your app has amassed a sizable user base.
Additionally, there are choices like Progressive Web Apps. Which are essentially offline-capable, JavaScript-powered web applications with crucial mobile app capabilities like push notifications.
There might be a noticeable increase in demand for virtual reality apps in 2017. And over the holiday season, Amazon sold millions more Echo gadgets. Now that it has a sizable installed base. It might be time for apps that use Alexa’s conversational interface to take off.
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